2024 — Present
Co-founder & COO
Appweave Labs
Leading sales, marketing, hiring, product strategy, and AI Engineering at a software services company focused on Data Engineering and AI Automation. Primary client: Collected Solutions Inc. (US).
2021 — 2026
Data Analyst → Senior Data Engineer
Start.io · Bengaluru, India
Built JSON-to-SQL translation for MAIA — the industry’s first NLP-powered audience platform. Developed clustering algorithms on OCI for POI identification, gender/age prediction models using text embeddings and XGBoost, and a RAG-based LLM for web page taxonomy classification. Scaled the India data team from 2 to 10.
2018 — 2021
Services SME & Value Modeller
EXL Service · London, UK
Built a Customer Lifetime Value model estimating discounted cash flow over 5 years using gamma-distributed GLMs for cost-to-serve and logistic regression for churn prediction. Created an R Shiny text analytics tool using LDA topic modelling. Mentored a team of 5 offshore analysts. Owned the Bundles Proposition product line.
2017 — 2018
Energy Pricing Analyst
EXL Service · London, UK
Built sales forecasting and market share models for energy product pricing. Realized £440k value upside by optimising acquisition pricing. Built a churn prediction model with 82% cumulative lift, reducing customer churn by 3pp through pre-engagement strategies.
2015 — 2017
Marketing Effectiveness Analyst
EXL Service · Gurgaon, India
Optimised inbound and outbound campaigns by defining and monitoring KPIs. Carried out impact assessments and market opportunity sizing for cross-sell campaigns. Analysed loyalty programs and helped design personalised customer reward offers.
2011 — 2015
B.Tech, Electronics & Communication
University of Allahabad